If You are not opting for a Pay Per Click Management for your business then you are already losing the game. Pay Per click is internet marketing service provided by search engines like Google, Bing, Yahoo. In other words, It’s a faster way to drive traffic and converting leads.
You must have heard about Search Engine Optimization(SEO), and started implementing too. It’s true that it is an organic way to drive traffic but it requires lots of Patience and consistency. The beauty of Pay per Click is that we can target specific age group, locality to reach maximum people out there and within a day you will be top in the SERP.
Setting up a Pay Per Click campaign requires high skills. One has to consider different aspect and most important amongst is choosing keywords. If it goes wrong then everything goes in vain. Hence it is always advised to hire a Best PPC Agency. We, At Venture care, are Top PPC Companies in Pune with certified google adword experts.
What Is PPC?
When the user clicks on our ad, we are supposed to pay a small fee to the search engine. With this fee, you may get a lead worth of 1000 of Rupees which makes a huge profit.
While designing a campaign, you must know the output. You can use PPC for generating leads, brand awareness, and increasing sales.
PPC is all about relevancy. You focus a keyword, give good ad text and boom! The search engine does the rest of the part.
I am Already Ranking Higher Then Why Do I Need PPC?
If You want to be a king of your arena then you must come from this superstition. Imagine a scenario, You are appearing in the sponsored section(PPC) and next to it. Why would the user go to other places if he is founding you on the top of Google not only once but twice!
Facebook, The Largest social media platform still runs there PPC campaign through a Google Advertising Agency. Research has shown, The business who apply both PPC and SEO to their business gets 50% more traffic than the rest.
There is no way your competitor could take up your spot.
How Will You Set Up My PPC Campaign?
Conducting PPC campaign through a Google Adwords has higher Return On Investment as Google gets a colossal amount of traffic. You will need to consider three things to get maximum clicks and leads.
- Keyword Relevancy – As we said earlier, keyword plays an important factor. A right keyword with proper ad text will be a rocket for your campaign.
- Landing Page – It matter where you are taking your customer. The landing page should be persuasive and relevant to the search query
- Quality Score – Its a score given by Google itself by considering all the aspects. Those who have best quality scores tend to get higher ad click with a low amount of bid.
Once you set up a PPC campaign, regular check-up will give you effective results. Reviewing regularly will help you to readdress the underperforming and expensive keywords, Landing pages to get maximum ROI.
We, The Venture care is best Google Advertising company in Pune, India with experience of past 2 years. We have a great track record of our clients maintaining their PPC campaign from various fields.