Digital marketing for education sector is promising platform due to the increase of web and digital media in the education sector. Education sector in India is one of the growing sectors. India is education hub. Lots of startups, businesses are entering to education sectors so lots of competition increases in education sector.
Advantages of Digital Marketing in the Education Sector:
- Rank your website on the top of Google search with target keywords
- Drive more traffic to your website & get prospective students for your course
- Create a major advantage over your competitors by online visiblity
- Make visitors aware of your results online instantly
- Target the number of students for your college or academy
- Increase the online reputation
- Brand Promotion through Social Media
- Lead Generation with Social Media Marketing
- Website Analysis –
The website is the primary online presence for the business. A website of an educational institute should be more resourceful. It must user-friendly for the audience and must be motivational and trustworthy for students, their parents as well as for the faculty.
Create or update the existing website properly with the details about the institution establishment, campus and environment, courses, faculty and their experience, facilities, and amenities, benefits etc. in an organized way.
- Manage blogs –
A blog attracts a lot of audiences and source of knowledge. A regular blog with education sources and current affairs attracts the students. The blog is not only to promote the institute but also to motivate the students as well as faculty to learn, write and share the information.
SEO helps in reaching more students and prospects. Best and relevant keywords help in driving more traffic to the site. Need to have knowledge of keywords and other online marketing strategies for educational institutions using other educational institute’s websites and education blogs.
- Social Media Presence –
Social Media is popular and it will be very advantageous to promote it. Promoting the institute through the social media communities of parents, students and faculty will be advantageous.
Different social media channels which are used to reach more students are Facebook, Twitter, LinkedIn, Instagram etc. Through social marketing, we not only can reach the audience but also can showcase the different side of the institution, in a friendly manner.
- Promote Through Paid Campaigns –
Search and display ad campaigns are the useful ways to market the educational institutions. Through Google AdWords, we can run ad campaigns targeting a specific audience and specific locations.
The chance of lead generation is more through ad campaigns, as they lead the audience to data capture forms on the website. It is the effective way to drive more traffic.
Email is the most cost-effective way to reach a number of prospects. Mail content must act as a key for the solution of audiences’ requirement. The initial step must be the creation of separate email lists for each category of target customers i.e. students, parents and as per course specifications and batches.
Buying leads from the third-party vendors and education portals may be other best choice for it. A good customer relationship management will help the institute to maintain best long-term relationships with the audience. By auto-importing the leads and queries and follow-up each lead will result in better conversion rate.
- Maintain Online Reputation –
Online reputation management is for a business much equal to profits. Building an online reputation by maintaining best blog contents, videos, testimonials, and great inspirational personalities, feedback, faculty interviews, successful researchers, campus news will help to attain audience attention. It creates interest in the mind of the audience and leads to the online reputation.
Generate more leads for enrollments from students with our Digital Marketing Plan for educational institute.
Venture Care’s 360* digital marketing solutions for educational institutions and colleges.