Growth hacking is annoying for those who have heard about it 1,000’s of times. And, it’s confusing for those who don’t know what it is.Like it or not, growth hacking is happening.
“EVERYTHING THE GROWTH HACKER DO IS SCRUTINIZED BY ITS POTENTIAL IMPACT ON SCALABLE GROWTH” SEAN ELLIS.
Growth hacking is a concept, which focuses on growing a business much larger and faster. With the proper implementation of growth hacking it will allow you to obtain maximum Return on Investment (ROI) with minimal effort. Growth hacking is one of the most effective strategy for the real estate digital marketing and the best solution for a small and medium real estate in India.
The meaning of a real estate growth hacking.
Real estate growth hacking is a digital marketing strategy and a concept used in marketing for a long time ago. Real estate growth hacking is based on a scientific method:
- A hypothesis is formulated.
- Experiments and tests are done.
- The data obtained is validated or not.
Furthermore, we could define the concept of real estate growth hacking as a combination of:
- Real estate digital marketing.
- Analytical web.
- Development of real estate brand.
A professional of the real estate growth hacking, known as a “Growth Hacker” manages the strategy of digital marketing based on these elements:
- Visibility strategy of the real estate on the internet.
- Brand development through social media platforms.
- SEO visibility on search engines (Search Engine Optimization).
- Analyses of the real estate websites.
- Optimization of the real estate web and blog.
Basic strategy of real estate growth hacking.
The foundation of the growth hacking strategy is the web analysis which requires a strong planning, based on the achievements of the real estate. The real estate Growth Hacker must always apply this model in order to evaluate the results obtained.
Venture Care uses a very clear model referring to the increase of the brand:
- Identification of the object (define it and isolate it).
- Brainstorming (strategy and methods).
- Experiments and tests (prioritize and apply).
- Web analysis (configure tools).
- Planned execution.
- Register the results.
- Repeat all this again and again.
There are many advantages that we could get afte applying that method. The main one and the most featured for a real estate would be:
- It gives importance to the specific necessities of the real estate.
- Is a scalable, predictable and repeatable system.
- It is based on objective data.
- The development of the brand is exponential and sustainable.
- This is a strategic model of professional real estate marketing.
For a real estate in India (with limited resources to invest on traditional media of advertisement), growth hacking is an ideal solution. It will help the real estate to achieve a brand development and it will get to the potential buyers in a more effective way.