If you’re on a limited budget then getting traffic to your website through social media engagement can be complicated. But still, we know that Social media has the ability to be a major source of traffic to your site. The larger presence you build on social media, the extra you may depend upon steady social media traffic on your website.
Here are the major ways for getting more traffic to a great site will get you more sales with fewer efforts.
- Inspire Your Audience With First Impression:
Adobe’s Q4 2013 Index showed that 650% more engagement is due to image post than text post in social media. People need visible content material to help ensure their shopping choices are valid. Provide awesome visuals that not only stand out but speak volumes about you, your product and your story. The best visuals on social media tend to include:
- Vibrant colors and well-designed layouts
- High-level photography
- Visuals telling stories
- Visuals showing products or services in a new light
- Consistently on point and well-planned
- Know When Your Audience Is Listening
Keeping a daily publishing schedule is essential to powerful social media site visitors building. Make sure you know roughly how much to post to each site and at what times. The more consistent you are with your social media publishing, the higher chance you have at being seen.
We provided some insights on how much to post:
- Post on Facebook 3-10 times a week
- Tweet at least five times a day
- Instagram around 1.5 times a day
- Post on LinkedIn 2-5 times a week
- Post on Google+ 3-10 times a week
- Continuously Engage With Your Audience
Keeping your audience engaged is one of the most important aspects of social media management. Increasing your social media traffic starts with you effectively managing your social channels. Social media and marketing is a two-way street, so don’t hurt your traffic by making it a one-way strategy.
How Do You Increase Traffic Through Content Marketing?
- Blogging: Keystone of content marketing ideas
The beauty of blogging is how it easily integrates into SEM or search engine marketing. Whether it’s an organic or paid search, people who search for specific keywords on Google and other search engines see a list of the most relevant results on the first SERP or search engine results page. If your blog has been properly optimized for its specific keywords, it can be on that first SERP and therefore attract a lot of website traffic. If your blog publishes useful information on a consistent basis that solves your audience’ problems, it will start to be viewed as an authority in your industry.
- Improve Your SEO
While you want it to be easy for readers to share your content, you also need to ensure your content is being shared correctly and effectively. Digital marketing has grown immensely, which means at some point you have to consider upping your search engine optimization (SEO) best practices.
In the most basic terms, integrating SEO best practices into your content can help you:
- Improve online visibility
- Generate more sales/leads
- Increase your social media traffic
- Strengthen your brand’s authority and domain
- Connect with your direct audience
Infographics are ideal content marketing ideas since they take often-complicated concepts and distill them down to very understandable information. They communicate this information in a short, chunked and easy-to-read format that uses vibrant graphics and colors, helpful stats and hard data. In short, they’re ideal for a web audience that frequently skims through content and doesn’t spend much time reading every detail.
Infographics can bring your website traffic if you design them well. You also need to make them relevant, tell a compelling story, and promote them.
- Link Building
The aim of this strategy is to get backlinks from highly ranked sites that Google considers an authority in their industries since. These backlinks have more power to boost your rankings in search.
Naturally, when your rankings increase from this method, your site will appear higher in searches for your target keywords. This can mean getting closer to the first search engine results page (SERP) or, if your site is already on the first SERP, moving up even higher in the rankings. Higher rankings yield an exponential return on conversions from search traffic.
With this Digital marketing strategy, you can create high-quality and relevant content that will attract your leads, which is the first step to bringing in more relevant website traffic for your small business.